Telecom Company Tata Docomo has come with an all new strategy to pump advertisements on its network. The company has launched a new service called “Get-Easy-Talk time” (GET) offering customers free talk time in exchange of watching advertisements. The company has brought this service in co-ordination with mAdcall under which user get 1min of talk time for every ad that the user watches.
This strategy is one its kind in the market, a campaign of this sort is never seen in India. With this service the company will be able to trace down outcome of the advertisement and the impact that it has on the target audience. Moreover, docomo will able to choose different ads for different target audiences depending upon the need.
To get benefits from this service all a Docomo user has to do is type “GET” in text message and send it to 52323, or one can choose to give a missed call to 52323. People with Androids and iPhones handy can download an application called GET from App Store or play store to avail this benefit, viewing the add will deduct internet usage charges if you do not have free internet on your phone. Users can also view the advert using WiFi, it will not incur any charges.
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